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Saturday, 7 January 2012

How To Quit Job The Right Way

Nobody wants to be called a quitter—especially not in the workplace. But what happens when you want to leave your current job, whether it’s for another position or personal reasons? None of us wants to end up on bad terms with our boss. After all, who knows when you might want to return to the position or use her as a reference? While it isn’t easy to quit, there are some ways to exit politely that will put you in good standing for the future.

1. Give your notice early
The most polite way to leave a job is to hand in your resignation with two weeks notice so that your boss has time to fill your spot. This will show your boss that you have his or her best interests (and the best interests of the company) at heart.

Providing appropriate notice to an employer you are leaving helps you maintain a positive professional reputation,” says Gary Alan Miller, the assistant director for social media and innovation at career services, at the University of North Carolina-Chapel Hill. “By showing respect to the needs of that employer you leave on a more positive note, which benefits everyone involved.”

If, in extenuating circumstances, you can’t give two weeks notice, be prepared to fully explain the situation to your boss so she knows you’re not just bailing on her, and to offer your boss the names of friends you know who might be willing to take your spot. It’s even a good idea to have their resumes on hand.

letter of resignation

This was the case when Michelle, a junior at Emerson College, left her job at Forever 21 to start immediately at a smaller boutique. “Luckily, my boss liked me a lot, so, while she was frustrated that I was quitting, she was mostly just upset to see an employee that she liked and trusted go. However, I think it was really helpful for her to have me recommend people to replace me. All the people I recommended were girls I had worked with before and genuinely believed would be good at Forever 21.”

This way, you can help out a friend while also leaving your boss with a good lasting impression. Chances are, your boss will understand.

“Your boss is never going to be happy that you quit—unless, of course, you're an awful employee—but it's likely that they've been in your position before where they found a job that suited them better,” says Michelle. “A professional boss isn't going to take it personally and you'll still be able to have a professional relationship with them.”

2. Talk to your boss in person
It can be tempting to e-mail your notice and avoid talking face to face with your superior. Yet if you want all of your hard work at the job to pay off in the future, be sure to sit down and talk with your boss in person.

When Lauren Conrad, an HC campus correspondent and senior at the University of Kentucky, left a full-time marketing position to return to college for a second degree, she sat down the vice president of her company. While her boss wasn’t happy to hear that she was going, she was grateful that Lauren was truthful about her reasons for leaving.

“Since I was open and transparent with the company, they offered to let me work from home in Lexington to help transition my clients until school started, which gave me four months to continue working,” says Lauren. In her case, transparency also left her in her boss’s mind for another position. “They also told me that they thought the degree I was pursuing could be useful in another sector of the company and that if I was interested in a job with them where I could possibly work remotely or from a city other than Cincinnati after graduation to let them know.”

Adds Miller, “I think technology has allowed people to feel comfortable doing things digitally that good etiquette should really demand be done in person. When leaving a position, whether it’s a good situation or a bad situation, it is simply protocol to work through that process in person.”

Because of her professionalism before she left, Lauren has still stayed in touch with her bosses and other friends who work at the marketing company.

3. Don’t slack off in the time you have left
The best way to leave the door open at a company is to leave with a good final impression. Even if you know that you’ll be leaving your job in two weeks, that doesn’t mean that you can treat work like a vacation. Miller says, “Do you want to be known as someone who is responsible, who gets things done, who can be trusted and respected? If so, carry out your responsibilities to the best of your ability, no matter the circumstance.”

If anything, you should try to work harder than you have in the past. It might just pay off in the long run.

“I actually went back to work at the job I had quit. I worked at another place in between, and it wasn't working out, so I called my old manager and she said she didn't have the hours, but she wanted to hire me back so she worked me in! I'm positive she wanted me to come back because of the attitude I had while working there, especially during my last few weeks,” says HC campus correspondent and University of North Alabama student Sydney Threet.

4. Help out the new girl (or guy)
Remember when you were starting work and had no idea where anything was or how to do the day-to-day duties? One of the most helpful things you can do is to train your incoming replacement. Whether this means writing up a report about your basic activities on a daily basis or showing the new employee around the office, it’s good to show your boss that you have the future of the company in mind.

5. It doesn’t hurt to stay in touch
Even if you don’t think you’ll return to the job you’re leaving, it’s still important to maintain ties. You never know when you might want to use a former boss as a reference, in which case you’d like her to know what you’ve been up to. Miller says, “Colleagues, peers, supervisors and others within the organization become part of your network, and you know how important your network is to your future. So, invest in those people and they will invest in you. Connect with them on LinkedIn. Stay in touch with them. Go out to lunch with them occasionally. Keep your reputation strong and your network growing, and you’ll benefit in the long run.”

Also, if you’re ever hunting for a job again, your boss might be a good source of knowledge or open the door to a new position.

“I have several friends who still work there and I have also stayed in touch with my bosses—one now works at another company,” says Lauren. “I am going to search for other jobs that are local or farther south first, but if I can't find anything I will definitely consider a position with the company.”

Quitting a job isn’t the end of the world, but there are ways to do it that will leave you in positive standing. Just be sure to follow these quick tips and chances are you can stay in your boss’s good graces!

Friday, 6 January 2012

How To Break Up With Someone

When you first started dating, you were so into your boyfriend/girlfriend. Now you're just not feeling it anymore. You want out.

How do you break up without making someone miserable - or making them hate you forever?

Don't stress - that's not good for you. But first, here's what NOT to do:

  • Don't tell your friends before you break up.
  • Don't post it on Facebook.
  • Don't text or email it.

Here's why.

Don't Text the Bad News

You may be tempted to text a breakup to avoid arguments and tears. But don't go there.

When it comes to breaking up, "text messages suck," says Annie Fox, MEd, author of The Teen Survival Guide to Dating and Relating. "It's cold and it's unnecessarily disrespectful."

But many teens do it. In a survey, 30% of 13-to-17-year-olds said they'd either broken up with, or been dumped by, someone via text message.

Changing your Facebook status from "In a relationship" to "Single" is also not the way to tell your boyfriend or girlfriend you're through.

If you post it, "everybody gets to comment, and you're bringing everybody into your world," says teen psychologist Jennifer Hartstein, PsyD.

Instead, think about how you'd want someone to break up with you, and try to do the same thing.

The Best Way to Break Up

Ask yourself why you want to end the relationship. "You really need to know why you're doing this," Fox says. "Because if someone is breaking up with you, the first question you always ask is, 'Why? Did I do something wrong?'"

If you've started to like someone else, that's OK. Or if you just don't feel the same way you used to, that's fine, too.

You can't blame yourself for falling out of love. But still, don't be mean. Make sure you treat the other person with respect.

If the person you're dating hasn't respected your feelings - or worse, has been aggressive or violent -- you have more than enough reason for wanting out.

Do It in Person

Once you know why you want to end the relationship, "Be honest with yourself. And then be honest when you talk with them - privately, face-to-face," Fox says.

Know that no matter how gently you handle the breakup, you're going to hurt the other person's feelings, Hartstein says. That's something you need to accept.

"When you say, 'I don't want to be with you anymore,' you know before you say it - if you have a heart - that you're going to be hurting someone. You also know that you'd never want to be on the receiving end of what you're about to dish out," Fox says.

Make It Stick

Even if you can't stand the sight of your ex crying, don't back down.

"You've got to stick to your guns," Fox says. "It's not a negotiation. You're going into this conversation to let your boyfriend or girlfriend know that you are leaving the relationship." Listen respectfully to what they have to say. Then, move on.

If you're getting out of an abusive relationship, take extra care of your safety. Make sure you have a friend with you whenever you might run into your ex. Block the person from calling, emailing, and posting on your Facebook page. Ask your parents, teachers, and guidance counselor for help so you don't get into a dangerous situation. They can also help support you as you recover and look toward a healthier, happier relationship with someone else or just be by yourself.

Remember, it's fine to be single! It's much better be on your own, happy, and safe than with someone who's bad for you.

How to Handle Getting Dumped

When someone breaks up with you, it can be tough to handle. "It's like someone has just busted a huge hole in your heart," Fox says. "It's OK to feel sad. It's OK to cry."

Just about everyone gets their heart broken sooner or later. Most people get over it in time and go on to have other healthy relationships.

And remember all the healthy relationships you already have -- with your friends and family! Hang out with them and do some things that you enjoy. Friends can go a long way to help you feel like yourself again.

If you're really devastated and just can't get over it, you definitely need to ask for help.

"If you're feeling really depressed -- you cannot sleep, you're not eating -- talk to somebody you trust," Fox says. That person can be a parent, your school guidance counselor, or a therapist.

What's Good About It?

It can be hard to see the bright side when you're in the middle of a breakup. But chances are, some good things came from your relationship.

"I think it's important to look at what you gained from the time you were together with this person," Fox says. "There's a lot of potential for learning."

Did you learn more about yourself from the relationship? Or about what you want in a boyfriend or girlfriend? Then next time, you'll choose someone who suits you better.

Thursday, 5 January 2012

How to Buy Cheap Stocks Even Cheaper

With all the choppiness in the markets lately, it's hard to know whether stocks are really bargains. Even a beaten-down stock can fall further -- and no one wants to try to catch a falling knife only to see the share price continue to drop after buying in. Meanwhile, some stocks have held up very well despite market volatility.

But even if you're disciplined enough to stay patient and wait for the right price to invest in stocks, you can still find yourself waiting for a very long time. But if you can pick a price that you're 100% sure you'd want to pay for shares, then there's a method you can use involving options that can help you earn some extra cash while you wait for the stock to hit your target.

Easy money
Yesterday, I looked at the covered call strategy and how it can boost your income on stocks you already own. But if you don't already own shares, then covered calls won't work for you.

That doesn't mean you're out of luck, though. By selling put options, you can pick a price you want to pay for shares. If the stock drops enough before the option expires, then you'll end up with the shares you want at the price you asked for. And regardless of whether the options get exercised, the money you received for selling the put option is yours to keep.

The basics are simple: Selling a put option contract commits you to buy 100 shares of stock at the specified price if the put buyer exercises the option. The buyer pays you an upfront premium for the option. Most of the time, if shares stay above the exercise price of the option, then the put buyer will let the option expire unused, and you just pocket the premium. But if shares fall below that exercise price, then the owner of the option will exercise it, selling shares to you for more than the future-prevailing market price.

What's the right stock?
In thinking about put options, it's helpful to switch positions and consider them from the buyer's perspective. Put buyers typically want to protect themselves from big drops in the stocks they own. But if you want to buy shares at bargain prices, you may actually want those big drops to happen.

So the right stocks to sell put options on are those that you'd like to buy but at a somewhat lower price. Once you pick those stocks, figure out what price you'd be willing to pay, and then write put options with an exercise price that matches up with your desired purchase price.

One way to find promising stocks is through our Motley Fool CAPS service. For example, using the CAPS screener, I found top-rated five-star stocks that trade at reasonably cheap valuations but are still within 10% of their 52-week highs. Here are some of the largest stocks that pass that simple test, along with how much you'd receive for selling a put option at a price around 20% lower than where the stock currently trades:

Stock

Current Price

Put Option

Option Price

Abbott Laboratories (NYSE: ABT) $54.54 May 2012 $45 0.85
Exelon (NYSE: EXC) $43.72 April 2012 $37 0.47
Johnson & Johnson (NYSE: JNJ) $63.49 April 2012 $50 0.51
McDonald's (NYSE: MCD) $96.01 June 2012 $75 1.16
Norfolk Southern (NYSE: NSC) $74.86 June 2012 $60 2.45
Philip Morris International (NYSE: PM) $75.58 June 2012 $60 1.43
Seadrill (NYSE: SDRL) $35.85 April 2012 $29 1.30

(Source: Yahoo! Finance. Prices as of Dec. 6 close.)

If you're willing to lock yourself into buying these stocks at a 20% discount anytime between now and next spring, you can earn between 1% and 4% of each stock's current price. If stocks stay above the exercise price of the put option, then you just keep that 1% to 4% for yourself. If the stock drops, you'll get the shares you want, along with the premium as extra income.

What you give up
The downside of writing put options is that you have to commit to buy the shares no matter what happens. Whether it's an unexpected collapse in the overall market or a company-specific item, you'll be stuck with the shares even if you'd prefer to change your mind. As long as you only use the put-option strategy on stocks you definitely want to own, though, then everything should turn out fine.

Wednesday, 4 January 2012

In Pain or Sick? How to Feel Better Fast

Quick-healing techniques for common maladies.

Fever
Do...
Take acetaminophen (which is found in Tylenol) as directed to lower your fever temporarily until the illness makes its way through your system.

Drink plenty of liquids. A fever can cause perspiration, and if you don’t replenish those fluids, you could become dehydrated.

Don’t...
Try to work through it. Going to the gym or out for drinks with friends can further stress your body and hamper recovery.

Cool your skin with ice packs when you overheat; ice can actually burn your skin. Use a cold washcloth instead.

Call your doctor if…
You have a fever that’s over 101 degrees Fahrenheit, you have a headache and neck pain, or your fever doesn’t break after two solid days. Most fevers are viral and go away in a day or two. But in some cases a fever could be the sign of something more serious, like a kidney infection, pneumonia, or meningitis.

Sinus Pain
Do...
Use a saline spray or rinse to clear out mucus and bacteria and help reduce pressure.

Take a decongestant that contains pseudoephedrine (such as Sudafed), which will quickly shrink the inflamed blood vessels that are causing the pain.

Ease head discomfort by taking ibuprofen, an anti-inflammatory. Note: It’s OK to take a decongestant and ibuprofen (found in Advil)―the two active ingredients are often sold in one pill. However, experts suggest taking them separately to better control the dosages.

Don’t...
Rely on antibiotics or steroid nasal sprays. A study revealed that people who took a placebo recovered just as quickly as those who used a steroid spray.

Call your doctor if…
Your symptoms don’t subside in a week, the pain is severe, or you have a fever higher than 100 degrees. You may have a bacterial sinus infection that calls for antibiotics.

Cuts and Scrapes
Do...
Clean with warm, soapy water to remove germs and debris.

Keep the cut moist; this is key to promoting the rapid growth of new skin cells. Apply a thin layer of an antibiotic ointment. If the cut is in a place where the ointment can rub off or get dirty, cover it with a bandage.

Don’t...
Use peroxide or alcohol; these dry skin and stall healing.

Pick at a cut or a scab. This increases irritation, which delays healing, and it can introduce bacteria into the wound. Also, picking can leave scars.

Call your doctor if…
The cut is deep (you can’t bring the edges together by applying gentle pressure, for example) or the skin around the wound is jagged (in which case you may need stitches).

There is a discharge or red streaks around the wound or the skin around the cut feels hot. These are signs of infection, and you’ll need antibiotics.

Minor Burn
Do...
Immediately apply a cold compress or run very cold water over the area to decrease the temperature of your skin.

Apply an ointment with petrolatum (such as Aquaphor Healing Ointment) to keep the area moist, and cover it with a bandage.

Wash the area with cool water twice a day, pat dry, and reapply the ointment.

Don’t...
Rub butter on a burn, which can lead to infection.

Use peroxide, alcohol, or witch hazel, all of which dry skin and slow the formation of new skin cells.

Call your doctor if…
The pain worsens; there’s swelling, a bloody discharge, or pus; or the area isn’t improving after a few days. You may have a second- or third-degree burn. (A first-degree burn resembles a popped blister.Second- and third-degree burns look like deep ulcers.) Both are at increased risk of infection and scarring and may call for antibiotics, special dressings, or even skin grafts.

Pulled or Sore Muscle
Do...
Follow the acronym RICE: rest, ice, compression, and elevation.

Gently stretch after severe pain is gone, to maintain range of motion and prevent stiffness.

Take ibuprofen to alleviate pain and swelling for two to five days after the injury.

Try a topical analgesic cream, which can relieve pain.

Soak in a hot bath three or four days after the injury. Moist heat brings oxygen to the tissues and helps loosen muscles.

Don’t...
Put heat on the muscle right away. Heat may feel good, but in the first 24 to 48 hours use ice to reduce inflammation.

Undergo a rigorous massage; in the wrong hands, you could end up feeling worse.

Call your doctor if…
Walking is painful or the soreness hasn’t improved in a week. You may have a hematoma (a bleeding bruise) in the muscle or a ruptured tendon.

Stomach Bug
Do...
Sip ginger tea. (To make it, add a pinch of freshly chopped ginger to a cup of hot water.) Skip ginger ale; most don’t contain much real ginger.

Stay hydrated by drinking clear liquids, like water, herbal tea, or a sports drink. Vomiting or diarrhea can lead to dehydration, which affects the body’s ability to deliver blood to vital organs. If you can’t keep anything down, suck on ice chips or Popsicles.

Stick to bland foods. Try easy-to-digest crackers, toast, or dry cereal. As you feel better, introduce soft-boiled or scrambled eggs or plain yogurt.

Don’t...
Drink fruit juice or coffee. The acidity of both can be irritating.

Eat protein at first; it’s harder to digest than carbohydrates. Avoid salads and whole fruits, too.

Call your doctor if…
Your symptoms get worse or last longer than 24 hours. Severe stomach pain, vomiting, or diarrhea can indicate gallstones or appendicitis.

Sore Throat
Do...
Stir a teaspoon of salt into a cup of warm water, then gargle with the solution to reduce swelling. Repeat every few hours.

Sip herbal tea. Suck on cough drops, lozenges, Popsicles, or even a spoonful of honey. These won’t necessarily quicken healing, but they can soothe your throat, and honey has an antiviral effect. Or use an antiseptic spray that contains phenol (such as Chloraseptic) to numb the area.

Don’t...
Hit your doctor up for antibiotics. Most sore throats are caused by viruses; antibiotics are effective only against bacterial infections, such as strep throat.

Call your doctor if…
You don’t feel better (or you feel worse) after a day or two, or you see white spots on the back of your throat (a sign of strep).

Your sore throat recurs frequently―a possible sign of chronic post-nasal drip or reflux, a condition in which acid travels up the esophagus and causes a burning sensation.

Cold Sore
Do...
Apply a petroleum jelly (like Vaseline) to keep the sore moist and to prevent cracking.

If you get cold sores regularly, ask your doctor about an oral antiviral prescription medication, such as Valtrex or Acyclovir. One or two doses taken as soon as you feel a cold sore coming on can reduce the duration of the sore and help prevent recurrences.

Be patient. A cold sore usually goes away in a few days. In the meantime, relieve pain with a topical cold-sore treatment that contains benzocaine (like Nexcare Cold Sore Treatment) .

Don’t...
Try to dry it out with peroxide, alcohol, or witch hazel.

Pick at it, share drinks (even with a straw), or kiss people. Cold sores are a type of herpes, a common and contagious virus.

Cover it with a thick layer of concealer, because removing the makeup can irritate the sore.

Call your doctor if…
The sore doesn’t go away in a week or two or the pain is severe. It could be an allergic reaction.

Tuesday, 3 January 2012

How To Transition Back to Work After Maternity Leave

Returning to work after maternity leave is a huge stressor for many first time moms, not only because of the logistical hoops you have to jump through to re-arrange your work life around your new baby, but it can also fill women with self-doubt about their roles as career woman and mom.

It also seems to come way too quickly. Some experts believe that women need about four months of maternity leave before they’re ready to come back, but many women only get six to eight weeks. Here’s how to make the transition as smooth as possible.

Performing at Work
• Ease the transition. Experts recommend starting in the middle of the week, so your first work week is short. It is also becoming more common for women to arrange to work one or two days the first week or so, or come in for a shorter day for the first two or three days to help ease the transition.

The smoother your transition, the more productive you’ll be at work, says Chris Essex, director of the Center for Work and Family in Rockville, Md.

• Tone down the baby talk—or not! A lot of women fear if they talk about their babies at work, people will assume they wish they were home instead of working.

“Yet talking about your baby can build connections to people in the workplace,” says Jamie Ladge, assistant professor in management at Northeastern University in Boston. “People talk about their personal lives all the time at work, so it’s natural to talk about your kids."

But use your judgment. If you intuit that your co-workers won’t be receptive or can’t relate, then keep the cute baby stories to a minimum.

• Give yourself time to adjust. Don’t think you need to reconsider your options if your first few weeks back are rocky.

“When women come back to work, they’re in a lot of flux, trying to integrate how they are as a professional with their new role as a mother,” Ladge says. It may take some time to adjust to your new identity and learn how to juggle work and home responsibilities.

• Ask for flex time. More and more women and men are negotiating schedules that are less rigid and can ease the stresses with working 9 a.m. to 6 p.m.

“You may fear that people will think less of you if you ask, but if you don’t ask, you don’t get,” Ladge says. Talk to other employees who may have been down the same road to see what type of arrangements they have.

• Ignore the comments. People can say overtly or covertly stereotypical things, which can fill you with self doubt. A seasoned mother might say, “I cried and cried when I came back to work,” making you question what kind of mom you are since you didn’t shed a tear. A boss might say, “I hope you’re not one of those women who aren’t 100 percent committed now that you have a baby.” Just laugh it off. And don’t work twice as hard to prove them wrong.

• Be clear with your supervisors. Be communicative about what you want from your job and what your ambitions are so that you don’t get sidelined for promotions because of inaccurate assumptions about you now that you’re a mom.

Juggling
• You’ll be exhausted. If there’s a time you could use the support of your parents or some extra paid help, it is when you’re transitioning back to work. If you can get some help with cleaning and cooking during this time, it can help you feel less frazzled.

• Plan the morning routine. One of the most critical issues is the division of labor between you and your spouse. Who will take showers when, who will watch the baby, feed the baby, and get the baby to child care. Ditto for dinnertime and pickup.

“You and your spouse need to work it out in advance because it’s hard to negotiate when you’re tired or in the middle of a hectic schedule,” Essex says.

• Alternate nighttime feedings. If you handle all the middle-of-the night feedings, you’ll be exhausted in the morning. Try to alternate nights with your husband.

• Don’t try to be super-mom. Understand that you may not be able to do everything like you used to. Some things may fall by the wayside, like a perfectly clean house, or home-cooked dinners every night.

Missing Your Baby
• Get acclimated to child care. Test drive your child care for at least three days before going back to work to give you and your baby time to adjust. That can lower your anxiety level about your child’s transition.

“Having good child care that makes you feel confident is key and reminding yourself that your baby is safe and loved will really help,” says Murphy Daly, author of The Pregnant Professional.

• Do a dress rehearsal. Prior to the first day back, get all the stuff ready, have the feeding and napping things packed and ready to go,” Daly says. “Take baby to childcare and then go get your personal grooming done while you practice being away."

• Check in with your child care once a day. For some people, checking in may make it harder, so tailor the advice to what works for you. Some women like to have pictures of the baby at work, while for others, it may make the transition more difficult.

• Don’t be surprised to miss your baby. Try not to assume that something is wrong with your work ethic for wanting to be home with your baby rather than working. Women often feel pulled in both directions, so it’s more about getting used to wanting to be in both places at once.

• Think about a breastfeeding plan. If you are breastfeeding, you should start pumping and freezing milk about a month before you go back to work. Make sure you have a private place to pump at work.

Laurie Tarkan is an award-winning health journalist whose work appears in the New York Times, among other national magazines and websites. She has authored several health books, including "Perfect Hormone Balance for Fertility." Follow her on Twitter and Facebook.

Monday, 2 January 2012

How to Target Ethnicities on Facebook for Promotion and Advertising

The Facebook Ads Platform is an amazing tool for targeting, though some marketers may not quite fully understand its potential outside of one-off selections (male/female, or age), or by selecting brand names, or popular products in the interest bucket.

Segmenting target markets by ethnicity has been a traditional marketing tactic, one that may seem a bit taboo today. Nevertheless, Ebony magazine still predominantly targets African Americans, while the new Asian market in town may want to get the word out to their demographic first.

Facebook doesn’t give marketers the option to select a specific ethnicity when targeting Facebook Ads, but there are ways to find them. We may not uncover all of them here, but this post will provide marketers with a jumping off point for uncovering ethnicities on Facebook.

First, start by finding the people who proclaim their ethnic background with pride somewhere on their Facebook profile. To accomplish this, simply use traditional interest footprints for declaring ones ethnicity such as “am [ethnicity],” “proud [ethnicity],” “[ethnicity] pride,” “[ethnicity] American” and so on.

sew-fb-01-ethnicities

Not everyone may reflect on his or her profile which ethnicity they are; so next we look to other ethnic-centric organizations, societies, and so on. Use interest footprints for this as well: “[ethnicity] association,” “[ethnicity] Coalition,” “[ethnicity] society,” “National [ethnicity],” etc.

sew-fb-02-associations

Another tactic will require some research, though it’s hardly heavy lifting. Compose a Google search for: “List of [ethnicity] Magazines/Publications” and tap in.

sew-fb-03-publications

Perhaps your product requires you to be less national and country or tribe-specific, do not be discouraged. Most Facebook users of specific nationalities profess it somewhere on their Facebook profile. These may not be the largest segment you're targeting, but they could very well be the right segment for your specific product/service.

Ethnicities in Africa:

sew-fb-04-african-ethnicities

Specific Asian ethnicities:

sew-fb-05-asian-ethnicities

Target specific Hispanic or Latin-American countries:

sew-fb-06-hispanic-countries

And here, just a mere sampling of the nationally recognized tribes of Native Americans:

sew-fb-07-native-tribes

Facebook may not have a simple-select option for targeting ethnicities, but it’s possible. With that, marketers, I leave you with ideas and tactics to find ethnicity and ethnic-related interests with Facebook’s Ad Tool.

Sunday, 1 January 2012

How To Dual Boot Windows 8 and Linux Mint on The Same PC

If you’re a serious operating system geek, you might want to test out both Windows 8 and Linux Mint. Here’s how to get the best of both by dual-booting Linux Mint with your Windows 8 installation.

Before we start there is a couple of things that you are going to need:

  • 10GB of free space on your drive
  • The Linux Mint DVD, from here (x86) or here (x64), burnt to a DVD.
  • About 30 Minutes of free time

Note: There are a lot of ways to do this, and since there is no one correct way to dual booting Windows and Linux, we are going to take the easiest method to help those new to Linux, while getting the full experience of installing a Linux OS.

So lets get started–since we are dual-booting Mint alongside your already existing Windows 8 installation, the first thing we need to do is boot up Windows and create an empty partition for the Mint installation. The easiest way to do this is to press the Windows + R key combination and type diskmgmt.msc into the run box and hit enter, but you could search for Disk Management in the Start Menu as well.

When the Disk Management MMC console opens up right click on your drive containing Windows 8 and select Shrink Volume… from the context menu.

You will now need to enter how many megabytes you would like to shrink the partition by, we recommend a minimum of 10GB. Remember that there is 1024MB in a gigabyte, so multiply the number of gigabytes that you want your new partition to be by 1024.

Now insert your Mint DVD and boot your PC from the DVD drive, this will normally require a pushing of a key at the POST screen–every motherboard is different but it will normally be F11 or F12.

The DVD should automatically boot into its Live mode, however if you bump a key and are prompted simply choose to start it.

Once booted, you can start the installation by double clicking on the Install Linux Mint shortcut on the desktop.

You can click continue until you get to the installation type section, here you will need to change the radio button to the something else option.

Once you have clicked on the continue button you will now have to pick a place to install Mint, scroll down until you see a partition called “free space”.

Double click on it to bring up the format menu, here accept all the defaults except for the mount point, where you should enter a single forward slash, then click ok.

Now you can click on the install now button.

A very nice touch to the installation process is that it starts asking for a few configuration settings while the OS is busy installing.

You will need to reboot your PC when the installation is finished, as you can see we can now easily choose our OS at startup.

Note: Grub picks up our Windows 8 installation, the entry at the bottom, as Windows Recovery Environment, this is actually your Windows 8 installation and the display name can easily be changed by selecting it from the menu and hitting the “e” key, this is mainly for advanced users.

Your default OS will now be Linux Mint, but you always have the choice of switching back to Windows 8 from the Grub boot menu at any time.

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